Disclosure: I got free tickets to see this movie. Thanks to Contagious and Madmen entertainment!
Billed as extreme horror, the description is for once pretty spot on. 'The Loved Ones' is certainly not one for the squeamish, but it has it's tongue super-glued firmly to it's cheek.
The emphasis on fun has been there from the start with this movie, with horror theme emails on the run up to the movie. Then on the night of the screening it kicked off with prizes for best dressed.
A 'ghoulie' (read 'goody') bag was given to all with sweets, movie stickers, streamers, a complete DVD of the directors previous release, and what I thought was the best item in the
bag.
A movie postcard.
Why?
Because it showed even more how much passion, planning and love the team behind this movie had, and I think they deserve an award for all their work. On the reverse of the postcard was a 2 for 1 ticket to give to friends to see the movie, along with a link to download two free tracks from the movie soundtrack. Simple stuff to many but excellent attention to detail that took foresight.
Top that off with a Q & A with the director, a great host who really knew the audience, free food, drinks, and an after party and DJ afterwards and you have how a movie should be marketed!!
Unlike other movie screenings I've been to where your made to feel like dirt, there was no huge line of scrutiny to make you feel like your a pirate or removing your mobile. Hell these guys want you to get the word out big time, and all the staff were smiling, happy and friendly.
A real breath of fresh air, with everyone loving the movie and having great fun, and just really nice to see passion for customers and fans in movie marketing. been a long time since the experience was as good as this. This movie deserves to reap rewards just for all your hard work
Oh yeah, the film was excellent! 8D
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