What is this video for? So far so viral but seems Doc Emmet brown is back, from y'know the future... Part IV? Bring it! More likely to tie in with this...
Stephen Ross Scott.com™
Untangling the Interweb...
Web Geek™, Senior Manager, Digital @RMIT, a social media maven, Google-aholic, simplicity, UX and customer experience advocate, and a bit of a Star Wars nut. Hit my Google + profile below for more info. Kthnxbai! 
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Jennifer Aniston does a Smart Water sex tape. Really! Safe for work-relax...
via youtube.com
Don't worry not spam, but an excellent take on viral vids, done as an ad for Smart Water. Nice job!
Wiki leaks, the movie; 'The Outsider'
via youtube.com
Nice mash up of 'The Insider' with man of the moment, Julian Assange.
Truth is, if we get a facebook movie, bound to be a real movie one day!
Cheers to Gerry M for the find.
Internet Culture: What Does It Mean? Answer=Cats. Kinda.
via youtube.com
@benhuh does a great slide at the web 2.0 summit. Wirth the quick watch to sort your memes from your virals : )
I like 2.45 in, one I hadn't actually seen!
Fantastic ad. A must watch!
THIS is how you make a viral ad! 8D
A pretty comprehensive infographic guide to memes
via thenextweb.com
I must be old when I remember life before memes really took hold, and we just had strange people on the web... Tron guy anyone?
Super Delicious Ingredient Force! Another brand gets the marketing right.
via youtube.com
Look at your brand, now back to Taco Bell, now back to your brand.. now back to..Taco Bell. Sadly, not everything can be inventive as Old Spice, but we are sure as hell getting some great brands like Old Spice and recently Taco Bell and Toyota engaging in new, fresh, and just plain kick ass, non corporate bullshit ways. And, they are benefiting from it all greatly. I'm on a horse.
Okay enough of that ad, I promise, but see how ingrained it has become?
So the above video is for Taco bell, doing a retro 70's stylee, Saturday morning, badly drawn and acted cartoon angle. Just the stuff I grew up on and lusted to watch more of, and internet audiences love to share. Clichéd to say viral, but a well known label, and fitting.
This video is the second in a series. #1 got half a million views with very little effort. The scripts are very on the money and unashamedly go after a hip, adult swim and very stoner audience, especially with their tongue in cheek 'munchies' take.
Add in the 1st episode, a fun retro web site (scroll to the right, and keep scrolling), some nice facebook and twitter accounts for the superheroes, and all done in very subtle Taco Bell branding throughout.
One huge problem about all these great ads recently. The brand awareness, like the internet is global, and yet the Toyota, Old Spice and Taco Bell are all for USA products. Well, they are least building awareness and desire for the products should they come to Australia. (Come back Taco Bell, I love you!)
We really do need some superheroes to sort this regionalism out. To the El Camino!
'New' Old Spice | Study like a scholar, scholar... AWESOME!
via youtube.com & Paul White
Like everything good, imitation is sure to follow, and this is one of the better ones. If you haven't seen the recent old spice commercials buzzing around the web, firstly, where have you been?? Stop having a life, and secondly check them out at oldspice.com/videos and be a man...man.
9 good principles of viral (and social) media
via mashable.com
Nice article from mashable today that outlines some great points (with humour) on good principles of viral (and mostly) social media. A good read for old and new, in the space.
Stop Saying Viral - A Case for Spreadable Media
As a member of the rather excellent http://webstandardsgroup.org (WSG) here in Melbourne I not only get to meet some really truly interesting people, but via their excellent WSG newsletter comes many a gem, and this one came today, ultimately via @rachelbotsman
It answers what many web heads like myself often get asked, which is ultimatley how do get thier product/service/department to be really successful online? Many here the word adn assume they need the 'viral' effect. These slides articulate really well how that's not what you should be after at all, and provides the best breakdown of what viral truly is and what you really should be aiming for...
Stop Saying Viral - A Case for Spreadable Media
View more presentations from Eva Hasson.
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