I've listened to his podcast with Leo Laporte every week for a year, but finally got round to listening to this book by Jeff Jarvis. Really enjoyed it.
As much as about the change in the Internet and our thinking as it is about Google, Jeff makes excellent points about they way work, and how it isn't working for some companies. (The title of another good book!)
And from that stand point shows they way Google have been handling these aspects of work or life. Say what you will about Google, they have transformed our world, and have done it generally on the whole more transparently than any other organisation.
Millions of dollars are paid to blogs and sites for ads, YouTube Partnerships and more. All being shared where fat cats like Microsoft in the past would, and did keep the lot.
It's no love affair, as Jeff points out the flaws and issues where Google have stumbled, but who doesn't?
Insightful, interesting and the book read by the author which is really enjoyable with Jeff's sense of humour chiming in. Great fun, and one I put off for too long.
Buy What Would Google Do? By Jeff Jarvis now
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