via thenextweb.com
Unbelievably for the Sun newspaper in the UK... it's well done, but thats it for Old Spice paraodies please peeps! Move along.
Stephen Ross Scott.com™
Untangling the Interweb...
Web Geek™, Senior Manager, Digital @RMIT, a social media maven, Google-aholic, simplicity, UX and customer experience advocate, and a bit of a Star Wars nut. Hit my Google + profile below for more info. Kthnxbai! 
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Sesame Street meets Old Spice. I'm on a cow.
via youtube.com
By now most people should know about the Old Spice 'I'm on a horse', but Sesame Street show how pop culture and the internet, leaks on to everything these days.
Even ads about deodorant : )
More on old spice:
http://stephenrossscott.com/new-old-spice-study-like-a-scholar-scholar-aw
http://stephenrossscott.com/super-delicious-ingredient-force-another-bran
Super Delicious Ingredient Force! Another brand gets the marketing right.
via youtube.com
Look at your brand, now back to Taco Bell, now back to your brand.. now back to..Taco Bell. Sadly, not everything can be inventive as Old Spice, but we are sure as hell getting some great brands like Old Spice and recently Taco Bell and Toyota engaging in new, fresh, and just plain kick ass, non corporate bullshit ways. And, they are benefiting from it all greatly. I'm on a horse.
Okay enough of that ad, I promise, but see how ingrained it has become?
So the above video is for Taco bell, doing a retro 70's stylee, Saturday morning, badly drawn and acted cartoon angle. Just the stuff I grew up on and lusted to watch more of, and internet audiences love to share. Clichéd to say viral, but a well known label, and fitting.
This video is the second in a series. #1 got half a million views with very little effort. The scripts are very on the money and unashamedly go after a hip, adult swim and very stoner audience, especially with their tongue in cheek 'munchies' take.
Add in the 1st episode, a fun retro web site (scroll to the right, and keep scrolling), some nice facebook and twitter accounts for the superheroes, and all done in very subtle Taco Bell branding throughout.
One huge problem about all these great ads recently. The brand awareness, like the internet is global, and yet the Toyota, Old Spice and Taco Bell are all for USA products. Well, they are least building awareness and desire for the products should they come to Australia. (Come back Taco Bell, I love you!)
We really do need some superheroes to sort this regionalism out. To the El Camino!
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