Perhaps sponsored design by red bull? : )
Stephen Ross Scott.com™
Untangling the Interweb...
Web Geek™, Senior Manager, Digital @RMIT, a social media maven, Google-aholic, simplicity, UX and customer experience advocate, and a bit of a Star Wars nut. Hit my Google + profile below for more info. Kthnxbai! 
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Microsoft Windows 7 Phone Marketing. Live on stage and... all a bit staged.
via mashable.com
Mashable in slightly suck up mode to MS I think here. 'Wild event?' Windows 7 phones are a solid product, and it's no Vista, but can't help seeing how ruined this is by the very staged marketing video. The cheap dig at Android with 'we are not robot's' also does them no favours.
Likewise Free pizza and a splash event in NYC doth not make yer product any better...perhaps I still can't get over their puketastic Windows 7 launch party video of last year.
Never seen it?
Prepare to blow epic chunks.
'This painting is not available in your country'. But prints are... Paul Mutant's Artwork
via vimeo.com
Just over a year ago I had a rant about silly money grabbing region restrictions we face, despite us being a connected global world.
This video is not available in your region, this application is not available, this game is not available, the list goes on. And all about making you pay more for something that costs less elsewhere.
So I was really pleased to hear from the author of the print I used in that piece, 'Paul Mutant', who has been in touch to share more on his work.
Watch the video above and check out his website for more info on Paul's work.
RMIT University is refreshing, mobile and open...
I rarely ever talk about my work here on this site, but we've undertaken some major work recently that I think is worth sharing.
It's been three years since we took a redesign at RMIT, and in this case, we've only taken a refresh rather than a full redesign so far. Simply put, most web sites these days are incredibly hard work to change. As businesses realise the importance of digital media, every step becomes more careful, more planned, more throrough and more and more stakeholders are involved.
Talking with colleagues in the education and other sectors at several social media conferences recently, it's became clear that finally (finally!) over the last few years business have realised how crictical your brand and digital presence is across your site, partners sites, social and mobile.
So with that in mind it was rewarding we could finaly make some of those changes recently. And with a successful site refresh done in recent weeks, a very successful mobile site for our Open Day today (see below), and an amazingly successful Open Day offline and online campiagn I'm very proud of all of the work we have done in the organisation. Only possible thanks to some very hard work, lots of debate and a large amount of people who have worked with us on all these projects and helped make them a reality.
Now the really hard work begins : )
7-Up gets a rebranding. No Cool Spot or Fido Dido in sight.
via adbrandetc.com
7-Up got a makeover in the last few months which I missed and it's looking good. Beautiful logo design, and am not missing the angled 7 of old.
Apparently no rebranding happening in the USA which is odd, being the giant soda guzzlers the market is, but it turns out in the USA the brand is owned by Dr.Pepper Snapple Group, and all over the rest of the world we have Pepsico owning it. Kinda daft for such a large brand to not unite. However, the USA are getting retro 70's and 80's designs of 7-Up with 'real sugar' flashed across the product.
Wow. Sugar just became 'retro'...
Check out the beautiful vintage artwork in the sites history section.
The new brand still shows the iconic red dot, and new yellow and old green for lemon and lime. It's one thats always been very iconic to me, and was a favourite drink of mine as a kid and this is a really nice fresh brand update that really works.
How do colours affect purchases? In many psychological ways...
Sat on this for weeks, but only getting a chance now to post this great info graphic of how colour affects your experience of the web so much.
And you thought you bought that thing cos you needed it! 8D
Thanks to Mrs. 'I am reading every link on the interwebs' Iza B for the share.
If your a web head follow her; http://twitter.com/mr0wka18
Sesame Street meets Old Spice. I'm on a cow.
via youtube.com
By now most people should know about the Old Spice 'I'm on a horse', but Sesame Street show how pop culture and the internet, leaks on to everything these days.
Even ads about deodorant : )
More on old spice:
http://stephenrossscott.com/new-old-spice-study-like-a-scholar-scholar-aw
http://stephenrossscott.com/super-delicious-ingredient-force-another-bran
The Loved Ones. Awesome movie, even more awesome marketing!
Disclosure: I got free tickets to see this movie. Thanks to Contagious and Madmen entertainment!
Billed as extreme horror, the description is for once pretty spot on. 'The Loved Ones' is certainly not one for the squeamish, but it has it's tongue super-glued firmly to it's cheek.
The emphasis on fun has been there from the start with this movie, with horror theme emails on the run up to the movie. Then on the night of the screening it kicked off with prizes for best dressed.
A 'ghoulie' (read 'goody') bag was given to all with sweets, movie stickers, streamers, a complete DVD of the directors previous release, and what I thought was the best item in the
bag.
A movie postcard.
Why?
Because it showed even more how much passion, planning and love the team behind this movie had, and I think they deserve an award for all their work. On the reverse of the postcard was a 2 for 1 ticket to give to friends to see the movie, along with a link to download two free tracks from the movie soundtrack. Simple stuff to many but excellent attention to detail that took foresight.
Top that off with a Q & A with the director, a great host who really knew the audience, free food, drinks, and an after party and DJ afterwards and you have how a movie should be marketed!!
Unlike other movie screenings I've been to where your made to feel like dirt, there was no huge line of scrutiny to make you feel like your a pirate or removing your mobile. Hell these guys want you to get the word out big time, and all the staff were smiling, happy and friendly.
A real breath of fresh air, with everyone loving the movie and having great fun, and just really nice to see passion for customers and fans in movie marketing. been a long time since the experience was as good as this. This movie deserves to reap rewards just for all your hard work
Oh yeah, the film was excellent! 8D
How NOT to Market a child's toy...
via failblog.org
...Unless of course your really surreptitiously selling diaper's, in which case you will make a million, as I need a new diaper right now. Mummy?
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