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Why Mobile Apps Must Die. Yes Really...

I use multiple mobile devices on Apple & Android, and believe really strongly in a fair and balanced approach for customer experience. Why? Because we have evolved (partially) from the design for one browser mentality, and why would we waste time going back to that awful closed thinking?

Mobile is at a huge evolutionary step, and in all aspects of life we have to deal with other fanboys such as the iMyopia possee. Depsite the huge growth of Android and the benefits of HTML 5. Both of which I do admit are more attractive because they are open to me, but in honesty, neither platforms are perfect.

Only web apps can bring the balance that is needed and ease the development issues for cross platforms, and dammit as a customer and being involved in mobile development, choice is bloody important!

Would you open a shoe shop and offer only one shoe, in one size?

I'm trying to bring the choice wherever I can, and from a work perspective was very proud that my team & I were able to offer this to our customers this year with RMIT University's first HTML5 mobile web app.

So where do we all go from here? Enter Scott Jenson, an ex Apple, and Google employee and mobile developer and strategist. A great talk and worth watching for his valuable and knowledgable insights in to the clutter of apps surrounding us, and I thnk only backs up what I and others have been saying which is...'choice'. Bring it!

Posted by Stephen Scott

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Adobe Will Discontinue Flash Player For Mobile, Focusing Instead On HTML 5. Hallelujah!

via phandroid.com

Finally some common sense, and something we can thank Steve Jobs for, by simply standing up and saying no...
Read on for more

Posted by Stephen Scott

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RMIT University is refreshing, mobile and open...

I rarely ever talk about my work here on this site, but we've undertaken some major work recently that I think is worth sharing.

It's been three years since we took a redesign at RMIT, and in this case, we've only taken a refresh rather than a full redesign so far. Simply put, most web sites these days are incredibly hard work to change. As businesses realise the importance of digital media, every step becomes more careful, more planned, more throrough and more and more stakeholders are involved.

Talking with colleagues in the education and other sectors at several social media conferences recently, it's became clear that finally (finally!) over the last few years business have realised how crictical your brand and digital presence is across your site, partners sites, social and mobile.

So with that in mind it was rewarding we could finaly make some of those changes recently. And with a successful site refresh done in recent weeks, a very successful mobile site for our Open Day today (see below), and an amazingly successful Open Day offline and online campiagn I'm very proud of all of the work we have done in the organisation. Only possible thanks to some very hard work, lots of debate and a large amount of people who have worked with us on all these projects and helped make them a reality.

Now the really hard work begins : )