HP Re-Brand – Great Case (slash) Study.

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Fellow Melbournite Julian Thompson shares a case study for my previous employer, HP, and really do like the 2011 example in it's simplicity, but 2021? Just me that see's this as 'Slash'? : )

Posted by Stephen Scott
          

Animated GIFs: The Birth of a Medium. And How Tumblr Brought The Sexy Back...

GIFS, once the scourge of the interwebs, were almost banished for all but the newbies, but tumblr really brought these back in an incredibly creative way.
A great overview video here that really from 4.15 on in the video hits a home run with beautifully creative aspects.

Expect to see GIF's become much more mainstream...

Posted by Stephen Scott
          

How Amazon Became the World's Largest Online Retailer. Very Cool Infographic...

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My favourite store, and one that just works as the customer generally wan't it to and with good prices.
Sadly still limited product availability in Australia from Amazon sites, but rumours earlier this year of a dedicated site, look likely that will change for us, and I for one welcome and end to rip off bricks and mortar retail prices.

137 million customers per week can't be wrong : )

Posted by Stephen Scott
          

Are your Web site/app users S.T.U.P.I.D?

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A colleague shared an article on the excellent boxes and arrows site which I had not been on in years, and I then discovered another excellent article. Written by Stephen Turbek, he points out some obvious, but oh so easily missed key design items that all site and app designers need to remember.

Good point on the Apple iPhone ads that of course, also trained generations whilst it played, and gave the perception it was easy to use. A huge factor in the iPhones success.

Read this gem of an article now

 

Related posts

Posted by Stephen Scott
          

RMIT University is refreshing, mobile and open...

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I rarely ever talk about my work here on this site, but we've undertaken some major work recently that I think is worth sharing.

It's been three years since we took a redesign at RMIT, and in this case, we've only taken a refresh rather than a full redesign so far. Simply put, most web sites these days are incredibly hard work to change. As businesses realise the importance of digital media, every step becomes more careful, more planned, more throrough and more and more stakeholders are involved. 

Talking with colleagues in the education and other sectors at several social media conferences recently, it's became clear that finally (finally!) over the last few years business have realised how crictical your brand and digital presence is across your site, partners sites, social and mobile. 

So with that in mind it was rewarding we could finaly make some of those changes recently. And with a successful site refresh done in recent weeks, a very successful mobile site for our Open Day today (see below), and an amazingly successful Open Day offline and online campiagn I'm very proud of all of the work we have done in the organisation. Only possible thanks to some very hard work, lots of debate and a large amount of people who have worked with us on all these projects and helped make them a reality. 

Now the really hard work begins : )

3wxdhtve4auy

 

Posted by Stephen Scott
          

7-Up gets a rebranding. No Cool Spot or Fido Dido in sight.

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7-Up got a makeover in the last few months which I missed and it's looking good. Beautiful logo design, and am not missing the angled 7 of old.

Apparently no rebranding happening in the USA which is odd, being the giant soda guzzlers the market is, but it turns out in the USA the brand is owned by Dr.Pepper Snapple Group, and all over the rest of the world we have Pepsico owning it. Kinda daft for such a large brand to not unite. However, the USA are getting retro 70's and 80's designs of 7-Up with 'real sugar' flashed across the product.

Wow. Sugar just became 'retro'...

Check out the beautiful vintage artwork in the sites history section.

The new brand still shows the iconic red dot, and new yellow and old green for lemon and lime. It's one thats always been very iconic to me, and was a favourite drink of mine as a kid and this is a really nice fresh brand update that really works.

element

Font
font-family  
font-size  
font-style  
font-variant  
font-weight  
letter-spacing  
line-height  
text-decoration  
text-align  
text-indent  
text-transform  
white-space  
word-spacing  
color  
Background
bg-attachment  
bg-color  
bg-image  
bg-position  
bg-repeat  
Box
width  
height  
border-top  
border-right  
border-bottom  
border-left  
margin  
padding  
max-height  
min-height  
max-width  
min-width  
outline-color  
outline-style  
outline-width  
Positioning
position  
top  
bottom  
right  
left  
float  
display  
clear  
z-index  
List
list-style-image  
list-style-type  
list-style-position  
Table
vertical-align  
border-collapse  
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caption-side  
empty-cells  
table-layout  
Effects
text-shadow  
-webkit-box-shadow  
border-radius  
Other
overflow  
cursor  
visibility  
Posted by Stephen Scott
          

And how would you like your graphic design?

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Fantast-ique! Applies to many, many things, but particularly love the ugly sauce section.

Posted by Stephen Scott
          

How do colours affect purchases? In many psychological ways...

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Sat on this for weeks, but only getting a chance now to post this great info graphic of how colour affects your experience of the web so much.

And you thought you bought that thing cos you needed it! 8D

Thanks to Mrs. 'I am reading every link on the interwebs' Iza B for the share.
If your a web head follow her; http://twitter.com/mr0wka18

Posted by Stephen Scott
          

BioShock Infinite looks gorgeous.

This ten minute demo gameplay in HD shows a fairly complex looking game in this, the third Bioshock game. However, a great design overall, and good to see a much needed voice for the main character.

I never get time for games it seems these days but great fun to watch this video and get a taste.

Related Posts:
http://stephenrossscott.com/bioshock-infinite-trailer-from-under-the-sea
http://stephenrossscott.com/shock-to-the-system-0

Posted by Stephen Scott
          

Why you don't like changes to your design...

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The Oatmeal just hits it on the money again. Very well captured reasons why some designers just can't let go, and why some clients are full of 'the runs'.

Genius.

Click the linky to view the full strip:
http://theoatmeal.com/comics/design_changes

Posted by Stephen Scott