As a member of the rather excellent http://webstandardsgroup.org (WSG) here in Melbourne I not only get to meet some really truly interesting people, but via their excellent WSG newsletter comes many a gem, and this one came today, ultimately via @rachelbotsman
It answers what many web heads like myself often get asked, which is ultimatley how do get thier product/service/department to be really successful online? Many here the word adn assume they need the 'viral' effect. These slides articulate really well how that's not what you should be after at all, and provides the best breakdown of what viral truly is and what you really should be aiming for...
Stop Saying Viral - A Case for Spreadable Media
View more presentations from Eva Hasson.
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http://bit.ly/a2Umn
http://bit.ly/1cOHlb
http://vimeo.com/7585932
These are based on the "Spreadable Media" book that I am co-authoring with Henry Jenkins and Joshua Green at the moment.
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