So Coca-Cola offers up some of it's Social Media/Marketing secrets, so it had my attention already as one of the worlds biggest brands. So-so at the beginning, Social Media, blah, Zzzz, but wait, WTF, slide fifteen is where this really grabbed me, and it's refreshing (no pun intended) to see, someone so big get what has to be done, to really work with customers in today's world;
1. Effectively stating they now understand that they need to be in this for the long term gain, and not just short term gain as Coke has been in the past.
2. "less about us-more about them" (Holy bejeezuz, not often you get large corporations to wake up to this...might seem common sense for many but this is amazing to see Coke get this.)
3. "Viral" is not a strategy.
I'm loving being on the edge of change for brands today and watching the world begin to click on to the fact that the customer experience, (y'know the guys who buy your stuff) kinda matters!
Now that's the real thing. (Ok bad pun sadly intended)
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