It's bad. One of the worst oil slicks and disasters ever. It's also very, very bad for BP's brand which is just getting the hammering (it deserves?) via this fake twitter account marked as BP Global PR. A read through the tweets highlighted:
"Here's the thing: we made $45 million A DAY in profits in 2009. This really isn't a big deal. #bpcares
Gotta love the web, it's a superhero in it's own way, and I for one am glad we have it.
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