HP Re-Brand – Great Case (slash) Study.

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Fellow Melbournite Julian Thompson shares a case study for my previous employer, HP, and really do like the 2011 example in it's simplicity, but 2021? Just me that see's this as 'Slash'? : )

Posted by Stephen Scott
          

Android now 61% of all US smartphone purchases.

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Still explosive growth from Android which looks like eventually settling in to a decent balance and fair choice for consumers.

Posted by Stephen Scott
          

Klouchebag | The Standard for Asshattery.

Klout is a what I'd call 'crawlybumlick' social kind of gamification that assigns you a score based on how "influential" you are online.


Barf.


I got sucked in early last year and did believe it showed promise for business accounts to help gauge social engagement, but the way it's 'scores' are made and continued direction it's taken (and as the maker of fun poking site Klouchebag Tom Scott, and time has pointed out), it really has became an incredibly vain, pointless piece of douchebaggery and essentially desperate spamming drivel.

I'm closing my accounts as real influence is something you earn, not something you get points for.

Posted by Stephen Scott
          

'All your checkin are belong to us' Facebook acquires mobile loyalty startup Tagtile...

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Like an ever growing bad meme, Facebook bought tagtile last week, which got buried under Instagram-gate...
Very interesting, but can see facebook ditching the meatspace tile cube in stores quickly.

Read more

Posted by Stephen Scott
          

How to build a university mobile app: Don't get bogged down in strategy, consider short term solutions & wins

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Great article from a few months ago in the Guardian with an iMyopic image but some some good links and a quote I love;

Don't get bogged down in the large strategy development surrounding digital - consider short term solutions and wins too

Too true, sometimes there are too many stakeholders, bureaucracy and time delays in all businesses and before you know it, your killer idea can be put through a mangle and turn out well...mangled.

Cheers to the very talented @jsnip for the heads up!

Posted by Stephen Scott
          

Instagram: From Zero to a Billion. (Infographic)

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Nice overview of Instagram's brief history up till it became facegram : )

Posted by Stephen Scott
          

Nexus S finally gets Ice Cream Sandwich. Still not got it? Find out how to manually install...

After a good 6 months of will it, wont it arrive, and one pulled release at Christmas, Google's Android 4.04 mobile operating system update arrived today for many with a complete overhaul of the Android interface. Most Nexus S users have jumped completely past the Gingerbread release from Froyo directly to ICS.


Confused with all these cakes and desert names? Get the lowdown.


Other devices via carriers will have to wait and may take up to six months if at all, but if you can't wait, follow these instructions.

Posted by Stephen Scott
          

Enjoy The Ride.

A stunning video well worth watching called 'Enjoy the Ride' which is by the the Office of Road Safety Western Australia.

Frankly applies even if you don't have a car.

Thanks to the awesome Mal for the share who you should follow.

Posted by Stephen Scott
          

Google+ Grew 27% in March, Logged 61 Million Visits.

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Many find it easy to be dismissive and not see the long term strategy here for Google +, but Google CEO Larry Page claimed in a state-of-Google blog post on Thursday that Google+ now has 100 million active users, 10 million more than the figure he shared with analysts in January.

Like all stats, only an indication, but Hitwise is one of the more reliable and realistic measurement options out there. Growth vastly helped by the abundance of Android devices I believe along with the interactive button found on even more sites and services worldwide.

Posted by Stephen Scott
          

Samsung now the worlds largest manufacturer of mobiles. Thanks to Android...

Samsung now the worlds largest manufacturer of mobiles. Sales of high-end Android models the key factor. Their mobile division expectations for operating profit will reach somewhere between (gulp) 6.5trillion to 7.5trillion.

And in Australia millions of businesses still build for the desktop. (facepalm)

Posted by Stephen Scott